One of the results I found was that over 90% of the participants that carried out the questionnaire stated that they would prefer a magazine that was not based solely on one genre of music. This was what I was planning to achieve before carrying out my research, so I was particularly happy with the result that my audience agreed with this feature. I feel this would be a unique selling point in my product, as most music magazines in the market today are based solely on one genre of music.
Another key question I asked the participants was what other music magazines they currently read, 85% stated that they read NME and Q magazine. Therefore I have decided to do further research into these particular magazines, so that I can clarify what my audience find appealing in these particular music magazines, and then create similarities in my final product.
When asking my audience what they find is most important as a consumer I came to some general conclusions that what they find most important is the layout/design of the magazine, as after all the front cover is what attracts them to buying the magazine. However some also stated that the general content would also have to be appealing otherwise it may stop them from buying the magazine again. Therefore I concluded that I needed to focus mainly on the front cover and what image it is portraying to the audience, making sure it is an appealing one. Whilst at the same time concentration on creating entertaining content in each issue, so that the audience continue to buy further issues.
I was disappointed with the results I got from suggestions for a title of the product. As I did not receive very much feedback. Which lead me to come to an assumption that as most of the participants stated they read magazines like Q and NME, I should choose a title that would fit in with this style of magazine.
Also from my feedback I found that 100% of the participants stated they would rather one single image on the front cover of the magazine rather than a selection, due to the fact they stated it is more eye-catching with one bold, strong image. Rather than a mixture of smaller images. I will take this into consideration when laying out the design of my final product.
I also found that the audience would prefer more slang type language rather than formal, as they can relate to it due to the fact they use it in every day life. Rather than a more formal approach in terms of interviews etc. I also found that the audience would prefer just music content inside the magazine, rather than including sport and news etc. The feedback received also supports the idea that the readers would like the chance to interact more with the magazine, therefore having the chance to take part in competitions/input towards the magazine - for example perhaps a website they can submit ideas on to.
To conclude my collated results from this part of my research, I found that I received a large amount of useful feedback which will help/inspire me when creating my final product. I received lots of pointers as to what appeals to my particular target audience, therefore helping me to create a successful product.
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