Sunday, 18 January 2009

Reader Profile/Mood Board

For my music magazine task I intend to create a magazine aimed at both males and females. As a feel there is a gap in the market for music  magazines aimed at both genders. As the majority after doing my research I found are aimed at males for example NME. Therefore I feel this would be the unique selling point of my product. My target audience would vary between the ages of 16-24 years.
After carrying out my research I have found what my target audience are interested in and what I need to cater for in my music magazine. I found that the audience would rather a product based on a whole variety of genres of music rather than just the one. Therefore I aim to include this aspect when creating my product so that it caters for a wide audience. 
My ideal reader is interested in a wide range of genres of music and enjoys typical teenage activities as shown in the mood board opposite. Readers are particularly interested in the well known music festivals for example V Festival and Glastonbury. I am to feature this in my product, by promoting the festivals and giving the readers priority passes to get tickets for these big music events. My branch audience are interested in new music, and particularly newcomers to the charts(like featured in NME). Therefore I have also decided to feature new-comer artists on the front page of my product as this is one of the key features of my new music magazine. I also aim to include free CD's of new music that may not have reached the charts yet, or even unsigned bands. 

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